Who Are You? (Your Brand’s Story)
Imagine your brand as a superhero. What’s its name, and what are its superpowers?
If your business had a theme song, what would it be?
Describe your business in five words.
Your Website’s Mission
If your website could speak, what would it say to your visitors in the first 5 seconds?
What is the ONE thing you absolutely want visitors to do on your site?
If your website had a personality (e.g., friendly, professional, quirky, elegant), how would you describe it?
Target Audience Insights
If your ideal customer walked into a party, what would they be like? (Their style, interests, vibe?)
What are the top 3 problems your customers face that your business solves?
If your audience had a "favorite place to hang out" online, where would it be? (Instagram, YouTube, LinkedIn, forums, etc.)
Design & Aesthetics
If your website were a celebrity, who would it be?
Which colors make you say, “This is SO my brand!”?
Drop some links to websites you love (and tell me why you love them!).
Functionality & Features
Should your website be more of a “one-pager” or a full-fledged digital empire?
Any must-have features or special requests?
Content & Copywriting
Will you provide the content, or do you need help crafting the perfect words?
Do you have existing photos and visuals, or should we find/create some for you?
What’s the ONE thing you never want to see on your website?
Technical Stuff (The Less Fun But Important Part)
Do you already have a domain name? If so, what is it?
Do you need hosting, or do you already have one?
Are there any integrations you need? (E.g., email marketing, CRM, analytics)
Final Thoughts & Expectations
What would make you say, “This is the best website ever!”?
Any fears or worries about launching your website? Let’s tackle them!
Anything else I should know before bringing your vision to life?
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